Retailers and consumer brands, spanning brand strategy, category management and shopper insight, are facing significant challenges that affect the way they relate to their consumers and shoppers.
Using customer insight to build a competitive advantage is essential, but the question remains as to how to convert omnichannel data into actionable insight.
Retailer and brand profile segmentation modelled to align with shoppers and consumers within relevant catchment areas to enable geographic and retail location comparisons.
Mapping attitudinal and behavioural data to existing customers to visualise geographic hot spot densities.
Predictive regional trending of ethnicity, life stage, economic investment, infrastructure impacts and social changes.
Customer value KPI reporting and dash boarding across on and offline channels.